An essential guide for streetwear newcomers
In fashion, streetwear is an enigma. It’s a vague category that isn’t as clearly defined as couture, athletic wear, or formal wear. It’s an abstract concept that everyone thinks they understand, but when asked to truly define, they’d struggle to find the words. But this isn’t a negative for streetwear. In fact, it actually works to the category’s advantage. Because the definition is ever-changing, so are its offerings. There are no rules. It’s a category that’s never stagnant or boring. It’s perhaps the most exciting sect of the fashion world. It’s home to disrupters who’ve upended the classic fashion business model. It’s also home to conglomerates who are hoping to capitalize on buzz and sell it to the masses. For a fashion category that a lot of people don’t fully understand, there’s a lot of activity.